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NEWS SITES Retail News Auto News Health News Telecom News Energy News IT News Real Estate News Technology News CFO News IT Security News BFSI News Government News Upcoming Event: CFO Meet & discussion on Revised Companies Act Sign in/Sign up Follow us: News Marketing Advertising Digital Media Business of Brands The Pitch Report The People Report Bawdy Copy Latest News Coronavirus impact: Serials on GECs will start to go stale soon Most Trusted Brands 2020: For Facebook, there’s no distancing from social media Most Trusted Brands 2020: WhatsApp lands in the Top 3 Coronavirus impact: Events, entertainment industry says Covid-19 hit 60 million livelihoods Long Copy BE This Week Web Exclusives Industry Speak Interviews Blogs Portfolio Facts & Stats Social Analytics BE TV BE Classic Brand Solutions Workplace Transformation Streamlining Data for Workplace Transformation India DigiPlus Awards 2020 India Communication Summit Interactive Platform for the Communication Leaders Brand World Summit 2019 Conference on Branding & Marketing Strategies Create Great Customer Experience Discover how to leverage technologies and effectiv.. The Leader’s Edge A Podcast Series Shark Awards 2019 Rewarding Excellence in Marketing Across Industrie.. Marketing Advertising Digital Media SPOTT Awards 2020 BE CELEBRATING 30 YEARS Business of Brands People Report Young Spikes India Communication Summit BE Roundup Interviews The Leader’s Edge More x Media / 16 hrs ago Coronavirus impact: Serials on GECs will start to go stale soon With a lockdown in place to combat the spread of the coronavirus, general entertainment channels get ready to face a challenge in programming. GECs as they are called, thrive on daily soaps which are constant work in progress. Halt in shooting means the content pipeline, will soon run dry... Marketing / 16 hrs ago Most Trusted Brands 2020: For Facebook, there’s no distancing from social media A quick look at how Facebook’s attempting to communicate more openly with its users and to create a sense of trust... Marketing / 16 hrs ago Most Trusted Brands 2020: WhatsApp lands in the Top 3 WhatsApp’s share-responsibly marketing initiatives take the lead as the messaging platform becomes increasingly ubiquitous... Media / 16 hrs ago Coronavirus impact: Events, entertainment industry says Covid-19 hit 60 million livelihoods Of the 60 million staff, 10 million have been directly impacted, and their livelihood is at risk as all major national events are postponed or cancelled due to the Covid-19 pandemic... Latest News 1 Marketing / 12 hrs ago Shoppers Stop launches new creative logo 2 Media / 17 hrs ago ICC Women’s T20 World Cup breaks T20 viewership records 3 Brand Connect Initiative ETBrandEquity SPOTT Awards 2020: Rewarding Video and Audio Content 4 Marketing / 1 day ago HP and PHD explore the future of work with VICE and The Economist 5 Marketing / 1 day ago BookMyShow launches ‘Live From HQ’ series 6 Media / 1 day ago Shemaroo and Resso enter into strategic music licensing partnership 7 The People Report / 1 day ago Mirum ropes in Preetam Thingalaya as director of media 8 Media / 1 day ago Coronavirus impact: Netflix, Facebook to reduce bitrate to help mitigate network congestion 9 Marketing / 1 day ago Kamdhenu Paints joins the fight against Coronavirus View More Business of Brands Business of Brands / 1 day ago The Methodology: Most Trusted Brands 2019-2020 The Most Trusted Brands (MTB) survey commissioned by Brand Equity – The Economic Times is conducted by Nielsen... Business of Brands / 2 days ago Coronavirus impact: Lifestyle & fashion companies push discounts as stores stay shut Business of Brands / 2 days ago HUL acquires Glenmark’s female hygiene brand VWash Business of Brands / 2 days ago Coronavirus impact: Uber, Ola suspend operations Delhi; Zomato working at one-third capacity Business of Brands / 3 days ago Coronavirus outbreak: FMCG companies slash sanitiser, face mask prices by up to 70% View More blogs Sujit Patil - Vice President and Head - Corporate brand and communications, Godrej Group The great comeback of earned media Srihari Palangala - Senior Director and Head of Marketing, Dell Technologies Art versus Science - reaching the delicate balance in marketing Rikki Agarwal - Co-founder, Chief Business and Operating Officer, Blink Digital Going digital the B2B way Ryan Bennett - Co-CEO, WeWork India The workplace needs more sheroes and here is why Hiren Panchal - Co-founder, Litmus Branding Pvt. Ltd. Marketing trends to watch out for in 2020 Tuhina Pandey - Head - Global Corporate Communications and Public Affairs, Tech Mahindra Communication in chaos View More brandequity TV Celebrating the Spirit of Women for Equality Over the past few years, the number of women at the junior level has grown. Still, women continue to be underrepresented at the leadership level. Bias impacts women’s day-to-day work experiences and ability to advance. We are discussing the challenges women are facing in the workplace. #WhatItTakesToBeHer How ShareChat is all set to open itself to brands as it looks at monetisation With over 60 million monthly active users, the social media app wants to leverage user-generated content to build a brand experience How HP is using digital marketing to start a dialogue with its target consumers Within digital, the company claims that personalisation of video content which is driving the conversation How Voot created content which has helped in upping the game against competition in the video OTT segment Akash Banerji talks about how for him its no longer about customer acquisition but about customer engagement How FCB India has managed to strike a balance between business and creativity After winning the gold metal in Cannes Lions 2019, Rohit Ohri talks about the balance between awards, business and creativity How Mexican movie theatre chain Cinepolis plans to capture a good slice of the market The multiplex operator which currently has 374 screens, plans to add 40 screens every year Themes Technology Technology News Discover E-Commerce E-Commerce News Discover Advertising Advertising News Discover Digital Digital News Discover BE Exclusive Business of Brands / 78 days ago ‘Things can be lawful but awful’: L’Oréal’s Emmanuel Lulin A Brand Equity exclusive interview with L’Oréal’s chief ethics officer, Emmanuel Lulin Business of Brands / 127 days ago Be design driven or die: Pepsico’s Mauro Porcini Business of Brands / 299 days ago BE Exclusive: Max Life Insurance ups the ante; increases marketing spend by 20% Media / 300 days ago Amazon’s Fire TV gets its users to binge watch as it continues to add content Business of Brands / 301 days ago redBus rides the bus, to invest Rs 100 crore in FY20 View More Portfolio Women’s Day: Bajaj Allianz General Insurance’s #CareBeginsKhudSe campaign This Women’s Day, MTV slams strap shamers with its unique campaign- Baar Bra Dekho Uber says every destination is now ’Within her reach’ with new campaign House of Hiranandani celebrates women power in real estate with a digital campaign Indya partners with Sshrishti India for women empowerment initiative Bajaj Allianz launches new campaign #PehlaDinPehlaResolution Ogilvy and Licious adds a Jolly Flavour to Year End Festivities #BeTheBestYou urges IDFC Mutual Fund in its new investor awareness campaign Crompton launches water heaters with triple shield technology Rohit Sharma edges ahead in the #UnfriendshipDay series of pranks VMate launches Filmistan Campaign View More ’.$synopsis.’More From ETBrandequity Media / 2 days ago MX Player expands content portfolio by signing deal with Konnect Digital MX Player has recently launched its video OTT service in USA, Canada, Australia, New Zealand and the UK amongst other countries across the world... The Pitch Report / 2 days ago Shwapno appoints Mirum India as marketing automation partner Mirum India has come on board as an implementation partner for Salesforce Marketing Cloud...